As young parents shopping for our kids, all we ever wanted was simple, fuss-free clothing that was easy on the eyes, the earth and the pocket. But we realised this was easier said than done. As we scoured shops, both online and offline, we found a lot of things that didn't make sense to us - distinctions in styles and colours that were on offer for boys and girls, dubious quality fabric and slogans and prints everywhere telling kids who they are and what they should be.

We wanted to change this, and Junior Folk is a step in that direction.

Our mission is to make clothing that is bright, cheerful and comfy, in fabric that is clean, safe and gentle on the skin. Clothes that look and feel amazing. Every colour for every kid, and no slogans. Just an invitation to kids to make themselves comfortable in whatever they love to wear. Junior Folk clothing is made, almost entirely, from the softest cotton, with a little bit of lycra added here and there for that extra stretch and comfort. We want our clothes to be second skin for the children, so they can focus on their childhood!

All of this, while being conscious of the impact we have on the environment. We design, knit, dye and sew every part of the garment from start to finish, right here, in India. We also take great care to ensure that we utilise as little plastic as possible. Our clothes come packed in 100% biodegradable garment bags, made from plant starch. Try putting these bags in boiling water and watch them disintegrate completely! A wonderful rainy-day activity with your kids. Even our courier bags are made from the same material and will biodegrade fully into starch within a couple of months. Compare this to the ubiquitous plastic mailer bag that takes hundreds of years to break down while also leaving behind micro-plastics that are toxic to us, animals and water bodies. Our bags will not leave a trace behind, and that we know, is just how it should be.

We truly believe we can make a difference, one piece of clothing at a time!